My thoughts on Enchanted, Inc.

Enchanted, Inc. is definitely one of the more unique fantasies I’ve read, and that’s saying something, especially considering the heroine, Katie, is absolutely ordinary. She’s so ordinary, in fact, that magic doesn’t work on her. At. All.

This makes her extremely valuable to those who do have magical abilities. They can get fooled by illusions and spells. Katie (being “immune”) can’t.

I know I’m making this sound really serious, but it’s not a serious book in the slightest. There’s a lot of jokes about offices, business, fitting in as an outsider, and the expected I Must Be Losing My Mind comments as Katie comes to grips with who she is.

There’s a lot I could say about the romance angle. Katie turns the whole attraction trope on its head in this story. To human men, she’s like the sister they never had…at best. At worst, she’s invisible. But to people with magical ability, it seems she’s a tad exotic. So, there’s a number of possible future boyfriends presented in this initial book, and I think at least one of the creatures has a bit of a crush on her.

I’d like to add that Swendson does a really good job of portraying both the mundane and the magical worlds, as well as how they interact with each other. I completely believed, not only the way her world looked, but why things worked the way they do. She’s very straightforward with her magic system, which is nice. It allowed me to focus on the relationships, and not just possibly romantic ones.

One of the other really great aspects of this story are the friendships Katie makes and keeps. There’s her friends from Texas, the ones who asked her to come to NY in the first place. They’re funny and sweet and bring her back to earth.

Then there’s her new friends at her new job. They’re hilarious and real and give her a lot of support in her new position, just when she needs it. Without them, I think she would have gone a bit crazy from the inability to talk about her day.

And then there’s the CEO. He’s a favorite of mine and I’m looking forward to seeing what he’ll do now that he’s in charge. I think his friendship with Katie is adorable and will help both of them grow.

Finally, Katie herself. I like how Swendon portrayed a true Texan. She’s got good sense and not a single cowboy boot in her closet. Yes! Also, I loved how Swendon brought up the general attitude toward a Southern accent as the mark of an idiot and had Katie either not talking (in the beginning) or struggling to get rid of it. The fact that she stops trying after getting hired by MSI, Inc. made me so very happy.

I can’t think of anything else to say, so I’ll stop. Except for this. I’m definitely reading the rest of this series!

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